Erik Qualman, Forbes Top 50 Social Media Power Influencer
Ultimately, consumers dictate the reputation of your brands. And that means that they have a direct impact on your financial performance.
CONTACT US TO ARRANGE A DEMONSTRATION ON YOUR LIVE SOCIAL MEDIA DATA
Analysing your own data can only take you so far – for example if sales of a product in your stores are down, is that because of stock availability or is it simply that customers do not like it, or find it too expensive, or prefer a competitor's service? It is the latter questions that are more likely to have answers in social media.
If you can understand what consumers are saying about you, then you can do something about it. Watson Analytics for Social Media can give you that insight - quickly and easily.
PRODUCT INFORMATION: WATSON ANALYTICS FOR SOCIAL MEDIA
This image is one of many analyses included in Watson Analytics for Social Media. It shows the relative number of mentions on social media for each of 10 airlines, broken down by themes such as customer service, flight cancellations, delays and so on.